University of South Asia USA Jobs Senior Digital Marketing Lead

September 24, 2026 admin

University of South Asia USA Jobs Senior Digital Marketing Lead :

Organization: University of South Asia USA

University of South Asia is Hiring: 𝗦𝗲𝗻𝗶𝗼𝗿 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗲𝗮𝗱

Are you a hands-on digital marketing leader who can build strategy, lead execution, analyze performance, and drive measurable growth?

University of South Asia is looking for an experienced Senior Digital Marketing Lead to own our digital marketing function and work directly with Senior Management to drive digital growth, lead generation, brand visibility, and conversions.

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:

Develop and lead the University’s digital marketing strategy aligned with admissions, enrollment, branding, and growth objectives.
Plan, launch, manage, and optimize Meta, Google, YouTube, and other performance campaigns.
Build and optimize the complete digital marketing funnel from awareness and lead generation to applications, admissions, and enrollment.
Lead SEO, SEM, website optimization, content marketing, social media, remarketing, and conversion optimization.
Own analytics and tracking using GA4, Google Tag Manager, Search Console, CRM, and reporting tools.
Monitor and optimize CPL, CPA, CAC, conversion rates, ROAS, ROI, and lead quality.
Develop CRM, lead nurturing, automation, and remarketing strategies to improve conversions.
Analyze market trends, competitors, audience behavior, and campaign data to identify digital growth opportunities.
Lead and mentor the digital marketing team and coordinate with creative, content, admissions, IT, and external partners.
Implement AI, automation, and emerging digital technologies to improve marketing performance.
Present performance reports, insights, forecasts, and strategic recommendations to Senior Management.

𝗪𝗵𝗮𝘁 𝗪𝗲’𝗿𝗲 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗙𝗼𝗿:

Master’s degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
10+ years of digital marketing experience, preferably in a senior/leadership role.
Proven hands-on expertise in Meta Ads, Google Ads, SEO, analytics, lead generation, and conversion optimization.
Strong command of GA4, Google Tag Manager, CRM, marketing automation, and digital analytics.
Experience managing digital budgets, teams, and multi-channel campaigns.
Strong strategic, analytical, communication, and leadership skills.
Ability to work directly with senior management and deliver measurable results.

Lahore | Full-Time | On-Campus
Market competitive, based on experience and expertise.
Interested candidates may share their CV at [email protected].