Krave Mart Pvt Ltd Jobs Lifecycle & Retention Lead

Krave Mart Pvt Ltd Jobs Lifecycle & Retention Lead:

Organization: Krave Mart Pvt Ltd

We’re hiring!

Krave Mart (YC S22) is looking for a Lifecycle & Retention Lead to drive customer engagement, retention, and repeat purchases by building impactful lifecycle strategies across the customer journey.

If you have strong experience in CRM, lifecycle marketing, customer retention, segmentation, personalization, engagement campaigns, and data-driven customer journeys, and know how to turn customers into loyal,
repeat users, we’d love to hear from you.

Key Responsibilities:

Own the end-to-end customer lifecycle communication strategy, from signup & first order through repeat purchase & loyalty, with clear conversion and retention objectives at each stage.

Design and manage onboarding, first-to-second-order, repeat-purchase, cross-sell, frequency-building, VIP, win-back, & reactivation campaigns to improve conversion, retention, order frequency, and ARPU.

Develop and maintain cohort-based retention journeys, including M1, M3, and M6 cohorts, at-risk users, dormant customers, and churned users.

Own the CRM campaign calendar across push, SMS, WhatsApp, email, and in-app channels, ensuring campaigns are appropriately timed, targeted, and aligned with business priorities.

Build and maintain a comprehensive customer segmentation framework using RFM, behavioral, demographic, value-tier, & lifecycle-based segments.

Define audience eligibility, exclusion rules, frequency caps, & channel preferences to ensure relevant communication & minimize message fatigue.

Own the CRM platform and vendor relationship, including platform enhancements, feature roadmap, and ongoing optimization.

Monitor CRM channel and campaign performance, including deliverability, engagement, conversion, incremental orders, CRM-attributed GMV, and ROI.

Develop and execute a structured A/B testing roadmap across lifecycle stages, ensuring statistical rigor and translating learnings into an evolving CRM playbook.

Build and maintain holdout and control group methodologies to measure the incremental impact of CRM campaigns.

Own CRM reporting and present regular performance reviews to leadership, highlighting conversion, retention, and revenue trends, key insights, and recommended actions.

Partner with Growth Analytics, Brand, Product, Operations, and Category teams to align CRM initiatives with customer insights, promotional calendars, product launches, voucher campaigns, and seasonal opportunities.

Skills & Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or related field; Master’s preferred.

3 – 5 years of total experience with at least 3 years in CRM, lifecycle marketing, or retention marketing.

Demonstrated experience building stage-based or milestone-based lifecycle programs (not just running calendar-driven blast campaigns).

Hands-on expertise with at least one major CRM platform (MoEngage, CleverTap, Braze, WebEngage, Iterable, or similar).

Strong analytical foundation; able to read cohort reports, run basic SQL queries, and interpret A/B test results at conversion-rate level.

Understanding of copywriting and creative judgment in both English and Roman Urdu.

Location: Karachi
Apply now: [email protected]

You can also apply on: Apply Online

Krave Mart Pvt Ltd Jobs Lifecycle & Retention Lead