Ideas by Gulahmed Jobs Senior Manager Paid Marketing
Ideas by Gulahmed Jobs Senior Manager Paid Marketing:
Organization: Ideas by Gulahmed
Title:Senior Manager – Paid Marketing
Apply before: Jan 01, 2024
City: Karachi
Responsibilities
- Create and execute strong performance marketing strategy & execution plan for local and international market.
- Develop and manage digital prospecting and remarketing campaigns (locally & internationally)
- Enhance performance of international campaign via innovative strategies while identifying new international markets to boost international sales.
- Manage budgets and campaigns across all digital channels to drive strong return on investment
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics such as (ad optimization tools, AI based tools, advertising mediums, etc.)
- Drive campaigns from planning to execution and beyond to meet key performance metrics
- Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best
- Optimize marketing budgets to maximize ROAS and efficiently scale advertising campaigns.
- Work closely with the management to share funnel conversion improvement ideas, feedback & present results.
Requirements
Education: Minimum bachelor’s degree in marketing or a related field is preferred
Experience: Minimum 6 years of prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels
Candidate should possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.
Certifications:
- Facebook Blueprint
- Google Digital Marketing Certification
- Google Shopping Ads Certification
- Google Analytics Individual Certification
- Google Ads Display Certification
- Google Data Analytics Certificate
- Google UX Design Certificate Google Digital Marketing and E-Commerce Certificate
Benefits
- Excellent Salary
- Car Allowance
- Fuel Allowance
- Internet Allowance
- Medical Insurance
- Annual Leaves
- Provident Fund
- EOBI
- Annual Bonus
- Ideas Shopping Discounts
- Sick Leaves
- Casual Leaves
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