Bykea Technologies Jobs Marketing BI Analyst:
Bykea is looking for “Marketing BI Analyst” based in Karachi.
Bykea is a Pakistan based app offering motorbike transport, deliveries, commerce and payment matchmaking services on its
marketplace platform. Over 2 million registered users drive utility from Bykea in Karachi, Lahore and Rawalpindi.
We are looking for an analytical Marketing BI Lead who understands the customer data framework, can work towards
producing unified views of the data and lead customer lifecycle management campaigns.
The incumbent must have a strong understanding of consumer data, visualization dashboards, and customer retention
This position will be tasked with 3 main objectives:
- Develop customer retention dashboards
- Implement Bykeas data strategy with respect to customer engagement and loyalty
- Lead automation and scalability of CRM for the organization.
What you roughly look like as a professional:
a. Preferred 2 – 4 years experience in driving brand management at start-ups, early stage organization, or any
digitally driven large organization
- Entrepreneurial Spirit: live and breathe the business. Experience in scaled startups is a plus.
- Curious: Passionate about consumer behaviour and leveraging it continuously to fulfil business objectives
- Analytical and Adaptive:
a. Data driven decisions
b. Constant evolution of the customer retention framework
a. Empathy for the mass market
b. Affinity with Bykeas core values
a. Attention to detail, obsessive, and with grit
- Management style
a. Drive velocity in implementation. Has experience in working collaboratively with cross functional teams.
b. Focused on continuous learning and improvement