Ismail Industries Limited Jobs Visibility Planning Lead

January 30, 2026 admin

Ismail Industries Limited Jobs Visibility Planning Lead:

Organization: Ismail Industries Limited

Ismail Industries Limited is looking for a results-driven Visibility Planning Lead to strengthen in-market brand presence through structured visibility planning, strong execution discipline, and effective coordination with sales and trade marketing teams.

Key Responsibilities:

Develop annual and quarterly visibility plans aligned with brand and channel strategies.
Manage POSM deployment (racks, danglers, wobblers, signage, and permanent fixtures) to ensure optimal coverage, placement, and compliance with market visibility standards.
Coordinate closely with Sales, Trade Marketing, and external agencies to ensure timely and effective execution.
Define and communicate merchandising guidelines, planograms, display standards as well as maintain visibility guidelines and execution toolkits for field teams.
Drive shelf share improvement, secondary placements, and overall display quality.
Ensure effective merchandising route plans, visit frequency, and outlet coverage.
Monitor on-ground execution through reports, photographs, and orders.
Track visibility budgets, utilization, ROI, merchandising productivity, attendance, and execution KPIs.
Analyze market audits and execution reports to identify gaps and drive corrective actions.

Qualifications & Skills:

Bachelor’s degree in Business, Marketing, or a related field (MBA preferred)
3–5 years of experience in Trade Marketing, Visibility Planning, or Field Marketing within the FMCG sector
Hands-on exposure to GT & MT visibility execution
Strong analytical, commercial, and category management capability
Proven experience in budget control, vendor management, and stakeholder coordination
Solid understanding of FMCG retail execution, POSM management and visibility planning

Send your resume to [email protected], mentioning the position in the subject line.

Ismail Industries Limited is an Equal Opportunity Employer. We welcome applicants from all backgrounds, experiences, and perspectives to appl