Coca Cola Icecek Pakistan Jobs Market Research & Analysis Executive

Coca Cola Icecek Pakistan Jobs Market Research & Analysis Executive:

Coca Cola Icecek Pakistan is looking for Market Research & Analysis Executive (Reporting to: Knowledge & Insights Manager) at Head Office Lahore.

Mission Statement: The Market Research & Analysis Executive will provide actionable insights incorporating all sources of information to provide a holistic view of the business for key future decisions. S/he will lead all Market Research projects (planned and ad-hoc) of both quantitative and qualitative nature. The person will work closely with Marketing & Sales functions to lead analysis, identify opportunities and gaps, execute cross-functional research studies, & build capability of territory personnel.

Main Responsibilities

  1. Act as the primary source of Panel data for all internal stakeholders and analyze all available panel data to provide actionable insights at National and Regional levels
  2. Responsible for leading all qualitative & quantitative studies for marketing & cross-functional departments – shopper, customer, retail studies, etc.
  3. Conduct Conjoint Analysis – conduct the study and then utilize it to make recommendations for pricing decisions at Consumer and Trade
  4. Liaise with 3rd party agencies (local & international) to ensure timely execution and collection of data and analysis required
  5. Lead strategic facet of the business by identifying gaps and opportunities for strategy formulation & Business Planning; in order to provide actionable insights, integrate all internal & external sources of information
  6. Set market share & outlet targets (numeric & weighted) for all territories at SKU level
  7. Provide detailed insights on NARTD industry, categories, product and channels to RGM (Revenue Growth Management) for supporting their plans
  8. Work closely with Category, Channel & Trade Marketing teams to provide analyses on product and competition packs/brands on regional level hence assisting them in planning of marketing campaigns
  9. Disseminate relevant information to stakeholders regarding competition updates and provide suitable suggestions for strategic business decisions
  10. Coordinate with territory commercial teams and HO Sales & marketing teams in order to develop territory winning plans encompassing opportunity mapping and key improvement areas
  11. Liaison with TCCEC to manage collaborated ad-hoc/planned studies and to gather information from market research studies conducted by them including CBL, BGS, etc.
  12. Develop the analytical capability of territory personnel through multiple training plans and courses on detailed understanding of Panel & other research studies
  13. Deliver monthly reports based on Panel data, BGS scorecard, etc. to HO & territory teams

Candidate Education: Bachelors/Masters
Total Experience: 4-6 years with at least 3-4 years of functional experience with a Research Agency or within the Research/Insights Function at any organization Apply

Coca Cola Icecek Pakistan Jobs Market Research & Analysis Executive


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