Unilever Pakistan Jobs Insights Analyst
Unilever Pakistan Jobs Insights Analyst: Digital is changing everything about how consumer goods companies go to market. At Unilever we were at the front of the media revolutions in print advertising in the 1890s, in Radio in the 1930s and in TV in the 1960s. Now we intend to be at the front of the digital revolution. At the heart of our response to this Digital Revolution is our People Data Centres – delivering powerful game changing insights and facilitating one billion relationships with consumers. We need to blend social data with consumer contact centre data with CRM data with search data with ratings & reviews data and so much more. This will allow incredible insights and precision marketing. You can read more about our ambitions in the latest edition of the Harvard Business Review and you can see for yourself with our acquisition of the Dollar Shave Club that our company is investing hugely in this space. We need people with passion for digital and analytics, who are not afraid to break convention and want to be a revolutionary within our business.
About The Role
The PDC Insights Analyst will be part of the Global Category or Market PDC team, and will be responsible for analysing a wide range of data to help inform marketing, brand and business strategies They will ensure that internal briefs are translated into analytical projects and will be responsible for ensuring the analysis is relevant for their specific category or market. They will be comfortable using a wide range of analytical tools to help with their analysis, and be familiar with both digital data such as social and search right through to traditional business data such as penetration and brand equity. The individual will be responsible for providing quantitative and qualitative analysis and insight on PDC projects, whilst working alongside specialist analysts in the speciality hubs where required. As such they need to be comfortable working on their own analytics projects and also be able to work with specialist experts on larger, more complex briefs.
Job Summary
Primary Responsibilities
- Work closely with the PDC Insights Manager to translate internal briefs into analytical projects (to include refining the initial brief and asking the ‘right questions’, working through potential hypotheses and storyboarding the output)
- Conduct analysis using in-house analytics tools, and be comfortable analysing a range of social and business data
- Building and testing basic queries on in-house social and search data tools
- Building and maintaining dashboards for internal customers using internal visualisation tools
- Provide qualitative and quantitative analysis and insight to inform business strategy, marketing and brand strategies, digital marketing content and strategy, communications and new product development
- Synthesising data and analysis into impactful, action-orientated reports for internal stakeholders
- Able to communicate the key findings and insight to senior stakeholders and peers both conversationally and in formal presentation style
- Monitor progress of deliverables and actively work with delivery analysts in the speciality hubs where required on complex briefs – primary responsibility will involve a high degree of communication with a PDC Insight Planner, who will not be co-located
- Maintain knowledge of previous analysis to avoid duplication and to share learnings from relevant past projects
- Arrange a follow-up meeting with customers after they have received their analysis to ensure that it has been helpful and document any scope for improvements to the service
Secondary Responsibilities
- Maintain a catalogue of previous requests/projects and own the central database of case studies / outputs
- Proactively flags any workloads issues or problems to the PDC Insight Manager and identifies opportunities for new services based on demand
- Updates workflow trackers
- Uploads briefs & deliverables to PeopleWorld
Interfaces
- Global Categories: The role will have global scope and deal with either Foods, Home Care or Refreshment categories (Personal Care will have a separate line)
- Market: The role will have local scope and deal with a specific market and its brands
- The job holder will not have any people management responsibilities but will commission work to an analyst hub
- The job holder will work very closely with an Insight Planner in the analyst hub, who will not be co-located. The Insight Planner is a peer to the Insight Analyst, and manages a pod of analysts who deliver a brief. The Insight Planner will communicate on a daily basis with the Planner, primarily via video conferencing.
- The job holder will have to work with other PDC Insights Analysts to share learnings and ensure that an equal quality of output is being achieved
- The job holder will have to ensure that briefs are completed by the analytical pool to the required standard and in a way that answers the original request
Primary Traits (required)
KEY REQUIREMENTS
- Experience in an analytical role and providing insight and recommendation based on analysis
- Some experience of using analytical tools
- Some data modelling or query building experience
- Experience of “storytelling” in a corporate context, and crafting clear, compelling messaging
Secondary Traits (‘nice to have’)
- Experience of understanding business questions and writing appropriate briefs
- Experience of social analytics or NLP tools
- Experience briefing technical teams and being able to translate business objectives into analytical hypotheses
- Passion for the digital world and its implications for business
Location: Pakistan-Sindh-Karachi-Karachi Head Office. Apply
Unilever Pakistan Jobs Insights Analyst
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