Unilever Pakistan Jobs Trade Category Manager

Unilever Pakistan Jobs Trade Category Manager

Main Job Purpose: Develop and implement customer/channel specific trade category plans, based on category and shopper insights aligned with business strategy to grow market share within category and align flows.

Job Summary

  • Integrating the National Category Building Plans (NCBP) and the Brand JTBDs to arrive at the National Trade Category Strategy for the short term and the long term.
  • Based on the Trade Category Strategy devise and execute & monitor the Trade Category Plan (TCP) on a year to year basis. The TCP is expected to take care of the Channel Plans for each brand
  • Develop, execute and monitor Category Performance / Individual Brand Performances against SOP, Market Share ambitions and from the Market Development lens.
  • Deliver market shares, UVG and Category profitability as per the assigned target.
  • Sell and execute category plans / launches / initiatives with the customer’s buying teams in coordination with Key Accounts.
  • Manage business flow through optimal Route To Market (RTM) channels to minimize channel conflict/ friction while delivering on distribution spreads, market shares and volume/ value growth targets.
  • Develop and execute Market Development Models (MDM) as a part of the macro category strategy to sustainably expand and grow the category.
  • Design and execute promotional mixes for Metro, Hyperstar, Family Grocers, Wholesale and Cosmetic Channels.
  • Take tactical and timely decisions to counter competition’s moves.

Key Requirements

  • Atleast 6 years of experience
  • Business Knowledge
  • Category Knowledge
  • Customer Knowledge
  • External Orientation (competition)
  • Operational know-how (both Unilever and Customer’s processes)
  • People Management and teamwork
  • Advanced analytics for business and category reviews
  • Negotiation Skills
  • Relationship management (primarily with the customer, field teams)

Location: Pakistan-Sindh-Karachi-Karachi Head Office Apply

Unilever Pakistan Jobs Trade Category Manager

Click Here To Register & Apply Online

Recent Posts

Jazz Summer Internship Program 2019
Ufone Pakistan Jobs April 2019
Indus News Jobs Sub Editors
KFC Pakistan Jobs Assistant Manager Business Intelligence
CarFirst Pakistan Jobs Assistant Brand Manager
Hopscotch Jobs Brand Manager
Gul Ahmed Jobs April 2019
M&P Express Logistics Pvt Ltd Jobs Manager Admin, Security & Legal
Aisha Steel Mills Limited ASML Jobs SAP FI-CO Consultant
Universal Packaging Company Pvt Ltd Jobs QC & QA Inspector
Mehran Bottlers Pvt Ltd Jobs Receptionist/Front Desk Officer