Unilever Pakistan Jobs Trade Category Manager

Unilever Pakistan Jobs Trade Category Manager

Main Job Purpose: Develop and implement customer/channel specific trade category plans, based on category and shopper insights aligned with business strategy to grow market share within category and align flows.

Job Summary

  • Integrating the National Category Building Plans (NCBP) and the Brand JTBDs to arrive at the National Trade Category Strategy for the short term and the long term.
  • Based on the Trade Category Strategy devise and execute & monitor the Trade Category Plan (TCP) on a year to year basis. The TCP is expected to take care of the Channel Plans for each brand
  • Develop, execute and monitor Category Performance / Individual Brand Performances against SOP, Market Share ambitions and from the Market Development lens.
  • Deliver market shares, UVG and Category profitability as per the assigned target.
  • Sell and execute category plans / launches / initiatives with the customer’s buying teams in coordination with Key Accounts.
  • Manage business flow through optimal Route To Market (RTM) channels to minimize channel conflict/ friction while delivering on distribution spreads, market shares and volume/ value growth targets.
  • Develop and execute Market Development Models (MDM) as a part of the macro category strategy to sustainably expand and grow the category.
  • Design and execute promotional mixes for Metro, Hyperstar, Family Grocers, Wholesale and Cosmetic Channels.
  • Take tactical and timely decisions to counter competition’s moves.

Key Requirements

  • Atleast 6 years of experience
  • Business Knowledge
  • Category Knowledge
  • Customer Knowledge
  • External Orientation (competition)
  • Operational know-how (both Unilever and Customer’s processes)
  • People Management and teamwork
  • Advanced analytics for business and category reviews
  • Negotiation Skills
  • Relationship management (primarily with the customer, field teams)

Location: Pakistan-Sindh-Karachi-Karachi Head Office Apply

Unilever Pakistan Jobs Trade Category Manager

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