Bykea Pakistan Jobs Brand Manager

October 17, 2020 admin

Bykea Pakistan Jobs Brand Manager:

Bykea is looking for “Brand Manager” based in Karachi.
Bykea is a Pakistan based app offering motorbike transport, deliveries, commerce and payment matchmaking services on its marketplace platform. Over 2 million registered users drive utility from Bykea in Karachi, Lahore and Rawalpindi.
We are looking for a seasoned and innovative marketing leader with experience in brand management and creatives to execute Bykeas marketing plans and communication strategies across all channels, and manage a team of marketing professionals. We usually develop everything in-house – so creativity, analytical thinking, team management is all needed.
This candidate must be able to thrive in a fast-paced environment with a roll up your sleeves attitude and entrepreneurial
spirit.

The incumbent must have a strong understanding of consumer insights, customer personas, brand strategy and positioning.

This position will be tasked with 3 main objectives:

Execution of Marketing & Brand Campaigns – Conceptualize, Plan & Execute
Champion Brand Identity for all Bykea services
Lead the development of all brand and communication assets – Digital & Offline media including videos, banners,
GIFs, OOH, Radio Ads etc.
What you roughly look like as a professional:
Experience:
a. Preferred 3 -5 years experience in driving brand management at start-ups, early stage organization, or any
digitally driven large organization
b. Experience in brand strategy – knows how to create brand stories, build narratives, and drive brand
engagement
c. Team management experience required
Entrepreneurial Spirit: live and breathe the business. Experience in scaled startups is a plus.
Creative: Eye and thought for world-class design, and preferably a passion for the Urdu language
Analytical and Adaptive:
a. Data driven decisions
b. Understand the art of running localized brand campaigns suited to the attributes of respective customer
personas.
Values:
a. Empathy for the mass market
b. Affinity with Bykeas core values
Personality:
a. Attention to detail, obsessive, and with grit
b. Public speaking & story-telling abilities
Management style:
a. Drive velocity in implementation. Has experience in managing teams.