Alkaram Studio Jobs Deputy Manager Performance Marketing & Paid Media

June 2, 2026 admin

Alkaram Studio Jobs Deputy Manager Performance Marketing & Paid Media:

Organization: Alkaram Studio

We’re Hiring!

We’re looking for a “𝐃𝐞𝐩𝐮𝐭𝐲 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 – 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐏𝐚𝐢𝐝 𝐌𝐞𝐝𝐢𝐚” to drive growth, optimise campaigns, and turn data into high-impact marketing decisions in a fast-paced fashion retail environment.

Key Responsibilities:

Plan, execute, and optimise paid media campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, and other relevant platforms.
Manage and allocate media budgets effectively to maximise ROAS and minimise CPA.
Monitor daily campaign performance and generate actionable insights with weekly and monthly performance reporting.
Develop and execute integrated digital marketing campaigns aligned with seasonal calendars, product launches, and brand objectives.
Oversee SEO strategy in collaboration with content and tech teams to improve organic visibility and rankings.
Manage email marketing campaigns including segmentation, automation flows, and performance tracking.
Develop customer acquisition and retention strategies using CRM and loyalty data.
Build and maintain performance dashboards using Google Analytics 4, Meta Ads Manager, and BI tools.
Analyse customer journeys, funnel drop-offs, and attribution models to optimise performance and budget allocation.
Translate data into clear insights and present strategic recommendations to senior management.
Collaborate with product teams to improve on-site conversion rates and user experience.
Ensure landing pages and product pages are optimised for paid and organic performance.
Support UX/UI improvements based on data insights and customer behaviour.
Lead, mentor, and guide a team of digital marketing executives.
Manage relationships with media agencies, platforms, and third-party vendors.
Brief creative teams on campaign assets and ensure brand consistency across all digital touchpoints.

Requirements:

Bachelor’s / Master’s degree in Marketing, Business Administration, or a related field.
2–4 years of hands-on experience in performance/digital marketing, preferably in fashion, retail, or media agency environments.
Proven track record of managing paid media budgets with strong ROAS results.
Strong proficiency in Google Ads, Meta Business Suite, and TikTok Ads Manager.
Solid understanding of SEO, content marketing, and email marketing tools (e.g. Klaviyo, Mailchimp).
Experience with Google Analytics 4, Google Tag Manager, and BI tools (Looker, Power BI, or similar).
Familiarity with e-commerce platforms (Shopify preferred).
Strong analytical mindset with ability to interpret data and drive decisions.
Excellent communication and presentation skills.

📍 Location: Head Office, Karachi
📧 Apply at: [email protected]

Subject Line: Deputy Manager – Performance Marketing & Paid Media