Sorrel Foods Private Limited Jobs Area Sales Manager
Sorrel Foods Private Limited Jobs Area Sales Manager:
Organization: Sorrel Foods Private Limited
Sorrel Foods Private Limited is looking for AREA SALES MANAGER Lahore
Key Responsibilities:
Sales Execution & Target Achievement
• Achieve monthly and quarterly sales targets for all assigned product lines.
• Implement area sales plans and promotional strategies as per company guidelines.
• Ensure numerical and weighted distribution targets are met across all channels.
Distributor & Channel Management
• Manage distributor operations including sales, stock, claims and receivables.
• Appoint and develop new distributors to enhance market penetration.
• Ensure timely order processing, product availability and trade satisfaction across Retail, IMT, LMT and HoReCa channels.
Market Development
• Identify potential markets, outlets and opportunities for business growth.
• Execute product launches and promotional activities within the assigned territory.
• Monitor competitor activity and market trends to suggest actionable insights.
Team Management
• Lead, train and motivate Territory Sales Officers / Sales Representatives.
• Monitor daily market visits and ensure effective route coverage.
• Review team performance and provide regular feedback and coaching.
Trade Marketing & Visibility
• Ensure implementation of trade promotions, product displays and merchandising standards across all channels.
• Coordinate with marketing and regional sales teams for visibility drives.
• Ensure strong brand presence and point-of-sale material utilization.
Reporting & Analysis
• Prepare and share area-wise sales performance and market feedback reports.
• Analyze sales data to identify gaps and propose corrective actions.
• Maintain updated records of distributor and team performance.
Compliance & Controls
• Ensure adherence to company pricing, discount and credit policies.
• Monitor distributor inventory and avoid stockouts or overstocking.
• Manage trade claims, damages and other operational matters as per policy.
APPLY NOW
Send your resume 📧 [email protected]
More information 📞 WhatsApp: +92 317 177 3270
Note: Only relevant profiles from FMCG will be considered for this position.
Job Location: 20 CCA, DHA Phase 8 Ex Park View Cantt, Lahore.
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