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Unilever: Business Context and Main Purpose of the Job. Main purpose of the role is to drive growth for MCO for free trade through perfect execution of the annual channel plan.

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Main Accountabilities

  • Local insights, foresights and channel understanding.
  • Priority channel plans (defined by the MCO strategic thrusts).
  • Creation of channel baskets.
  • Resourced, integrated local Sales/Marketing Activity Plan for the specific channel.
  • Localised global channel blueprints to win with customers and operators.
  • Execute Perfect Store in trade by closely collaborating with CD
  • Develop local communication plan and material for the channel (selling stories, brochures)
  • Deploy global/cluster big activation concepts
  • Develop local activation ideas.
  • Execute & optimise media plans and campaigns.
  • Work closely with CD on distributor loyalty program

Key Interfaces

  • Local LT
  • MCO marketing team
  • Local CD team

Key Skills

  • Operator and chef intimacy.
  • Marketing strategy development.
  • Channel Management.
  • Media Planning

Relevant experience

  • 2+ years marketing experience.
  • Project and budget management.
  • CD experience is a preferred

Leadership Behaviours

  • Customer focus
  • Accountability and responsibility
  • Team Alignment
  • Growth Mindset Apply
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