Unilever: Business Context and Main Purpose of the Job. Main purpose of the role is to drive growth for MCO for free trade through perfect execution of the annual channel plan.
- Local insights, foresights and channel understanding.
- Priority channel plans (defined by the MCO strategic thrusts).
- Creation of channel baskets.
- Resourced, integrated local Sales/Marketing Activity Plan for the specific channel.
- Localised global channel blueprints to win with customers and operators.
- Execute Perfect Store in trade by closely collaborating with CD
- Develop local communication plan and material for the channel (selling stories, brochures)
- Deploy global/cluster big activation concepts
- Develop local activation ideas.
- Execute & optimise media plans and campaigns.
- Work closely with CD on distributor loyalty program
- Local LT
- MCO marketing team
- Local CD team
- Operator and chef intimacy.
- Marketing strategy development.
- Channel Management.
- Media Planning
- 2+ years marketing experience.
- Project and budget management.
- CD experience is a preferred
- Customer focus
- Accountability and responsibility
- Team Alignment
- Growth Mindset Apply