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Position reports to Marketing Manager Hair Care

Key Objectives of the Job:

  • Meet Market Share ambition; grow consistently and profitably by driving key consumer metrics
  • Build equity & establish Lifebuoy shampoo + Clear in their respective key need platforms in a highly competitive market
  • Deploy magical in-market brand experiences, on time in full, keeping consumers at the heart of all experiences

This is a diverse hair care portfolio with vastly differing jobs to be done and consumer profiles across both brands. For Lifebuoy Shampoo, the key challenge is to sustain growth momentum & improve equity in a focused manner. Innovations will have a key role to enable this in the future and you will be responsible for landing these on time in full. For Clear, the challenge is to leverage non-traditional mediums and connect with young adults, both males and females. Understanding & experience of digital platforms will be a key enabler for Clear to compete in the Anti-Dandruff segment.

Key Responsibilities:

  • Lead innovation projects with cross functional teams to land projects on time in full
  • Manage portfolio P&L to drive profitable growth
  • Solid understanding of consumer and trade metrics – should be able to analyze and identify issues and opportunities
  • Work closely with brand development team feeding local inputs on the strategy, innovation plan and communication calendar
  • Micro manage key markets and channels and make an action plan accordingly
  • Work closely with media, outdoor and digital agencies on media plans
  • Brief & lead interaction with third parties/agencies for launches, events, activations
  • Should be flexible to travel and do regular market visits and consumer meets in order to stay closer to customer and consumer

Internal Contacts:

  • Brand Development team, local cross-functional teams (Supply Chain, Media, Activation, Customer Marketing, Regulatory/Legal)
  • Global/Regional Teams: Brand development, supply chain & regulatory teams

External Contacts
Agencies and Third parties

Core Skills Required:

  • Good understanding of Pakistani media landscape & principles
  • Past experience in driving multiple projects & landing innovations
  • Robust understanding of P&L – key drivers of growth and profitability
  • Solid experience of deploying mobile and digital media is a huge advantage
  • Return On Marketing Investment Mindset – deploying budget effectively to achieve brand ambition, test & analyze mindset to understand what’s worked and what hasn’t.
  • Beauty experience is a plus
  • Strong interpersonal skills – ability to influence key stakeholders
  • Growth Mindset – ability to find new opportunities
  • Strong bias for action – quick response plans to competitor moves or pre-empt competitor moves
  • Is highly energetic and passionate

Minimum requirements
Education: Bachelor’s Degree Required, MBA preferred

Experience
3 to 5 years of core brand management experience, should have some experience of managing multiple tasks at one time Apply

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