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Employees in this role act as the primary marketing interface to the business leaders at the WW or IMT level for the market segment that they manage. They develop a thorough understanding of the market and define the overall strategy for the market segment including offering plans, channels/routes to market and pricing/business case which is documented in the business plan. They are responsible for developing the marketing plan which includes the overall market segmentation model and priorities within it; the market positioning and IBM’s value proposition within the market segment; and prioritization of marketing programs, routes to market, and channel enablement requirements to meet the revenue and profit goals. They provide guidance on market positioning, messaging, value propositions and differentiation into the marketing programs in order to effectively meet the needs of the market segment. The employee focuses on individual/team/department/ operational objectives.


Professional knowledge related to incumbent’s department or function.

Engaged as an independent professional. Ability to articulate and compare alternatives approaches. Negotiate with specified objectives.

Problem Solving:
Recognize problems related to project objectives. Creativity and judgment applied to professional technical, or operational problems. Independently generates solutions, based on analytical skills & business knowledge. Challenge the validity of given procedures and processes to enhance and
improve or develop complementary adjustments /solutions.


Works on special projects, or leads small teams, or manages routine technical/ operational activities or departments (national or international). Understands departmental mission and vision. Provides advice in technical/operational domain of specialization. Generally controls own work priorities and methods requiring tradeoffs.

Impact on Business/Scope:

Accountable for individual or team, or department results, and for the impact of the results on functional activities. Participates in overall departmental program planning. May have budgetary responsibility. Contributes by supporting activities that are subject to business measurements, impact customer satisfaction, or impact immediate costs or expenses.


  • Bachelor’s Degree
  • At least 5 years experience in Marketing
  • English: Fluent


  • Master’s Degree
  • At least 6 years experience in Marketing

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, genetics, disability, age, or veteran status.

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