British American Tobacco BAT Jobs Area Planning & Information Manager: British American Tobacco is a leading tobacco group, with brands sold in more than 200 markets. We employ more than 57,000 people and, with over 200 brands in our portfolio, we make the cigarette chosen by one in eight of the world’s one billion adult smokers.
Job description: Job purpose and key deliverables Drive the Area Marketing planning process through alignment and synchronization of all marketing activities during the year to ensure that focus is maintained to maximise impact on the consumer.
Lead the process of market and business environment insight generation in the Area, and manage the marketing insights and information platform integrating internal and external data.
Ensure that the marketing strategy formulation and evaluation is supported with solid information and coordination with all the functions Essential requirements
- Strong analytical skills
- Eye for detail
- Brand and trade strategy development
- Forecasting techniques
- Competitor analysis
- Quantitative and qualitative analysis