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BAT British American Tobacco Jobs Area Planning & Information Manager: Working at BAT British American Tobacco (www.bat.com) is a market leading, global organisation with a long, established history and a bright and dynamic future. Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace.
Job purpose and key deliverables Drive the Area Marketing planning process through alignment and synchronization of all marketing activities during the year to ensure that focus is maintained to maximise impact on the consumer.
Lead the process of market and business environment insight generation in the Area, and manage the marketing insights and information platform integrating internal and external data.
Ensure that the marketing strategy formulation and evaluation is supported with solid information and coordination with all the functions Essential requirements
- Strong analytical skills
- Eye for detail
- Brand and trade strategy development
- Forecasting techniques
- Competitor analysis
- Quantitative and qualitative analysis Apply