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Abbott Jobs Head of Brand Management Oct 2016

Abbott Jobs Head of Brand Management Oct 2016: At Abbott, we’re committed to helping you live your best possible life through the power of health. For more than 125 years, we’ve brought new products and technologies to the world — in nutrition, diagnostics, medical devices and branded generic pharmaceuticals — that create more possibilities for more people at all stages of life.

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JOB DESCRIPTION:

  • Develop brand plans and ensure its timely and effective execution.
  • Grow market shares of all ANI brands, higher than the market growth to consistently outperform competition.
  • Develop scientific literature for Health Care Professional (HCP) Sales team every quarter and/or whenever required.
  • Develop consumer promotion material to support trade team in creating category awareness amongst consumers.
  • Closely coordinate with sales, medical, legal, finance and OEC to ensure all promotion material and activities are aligned with business policies.
  • Organise local CMEs for HCPs to enhance knowledge level of HCPs about category and keep them abreast with foreign scientific researches.
  • Participate in foreign CMEs and also assist HCPs in participation of foreign programs to enhance their category knowledge.
  • Closely monitor competition and their activities e.g launches, promotion ,pricing etc.
  • Impart training and material to Field force to take their knowledge to the next level.
  • Develop brand manager(s) under supervision , to ensure their upward movement in future.
  • Identify new product/brand launch opportunities and roll out products/brands to be more competitive with significant growth in sales and market share.
  • Closely coordinate with external agencies (advertising agency, media agency, research agencies brand activation agencies & IMS etc ).
  • Closely coordinate with finance to ensure delivery of agreed or higher margins of the category.
  • Coordinate with Region and Area marketing for promotional activities.
  • Manage SG& A of the category.
  • Coach/counsel brand management team and develop their career plans.

Media:

  •  Develop media plans for those brands/products under category that is to be advertised to create awareness.
  • Close coordination with advertising and media agencies is required.

Market Research:

  • Closely work with research agencies for consumers and customers research to gain consumers and customers insights
  • Closely work with Neilson and IMS to monitor market shares , share of shelf and market growth etc.

Branding:

  • Establish brand positioning of all brands of ANI ,  in line with global brand positioning and brand values.
  • Consistently work to strengthen brand equity of all brands of ANI.
  • Identify new brand launch opportunity to increase ANI market share.

People Objectives:

  • Development of Product Managers and GPMs for their strategic involvements and plans for relevant products.
  • Maintains marketing staff by recruiting, selecting, orienting, and training employees.
  • Maintains brand team job results by counselling and disciplining employees; planning, monitoring, and appraising job results.
  • Develops Brand managers by providing information, educational opportunities, and experiential growth opportunities.
  • Contributes to team effort by accomplishing related results as needed.

Knowledge & Experience:

  • Minimum 10 – 12 years of experience of marketing different brands.
  • Experience of New product launches
  • Complete understanding / insight of customers and consumers of multiple brands.
  • Clear understanding of brand positioning to be able to position different brands with clear differentiation and competitive edge.
  • Clear understanding of marketing planning and budget allocations and utilization.
  • In-depth knowledge of marketing research tools available in Pakistan and abroad.
  • Clear understanding and knowledge of media habits of Pakistani consumers.
  • Understanding of Pharma market dynamics and marketing tools.

Competencies required:

  • Excellent Communication skills
  • Excellent Presentation skills
  • Good interpersonal skills / People management
  • Good analytical skills
  • Strategic thinker with business acumen
  • In-depth knowledge of marketing with clear concepts
  • Result oriented
  • Ability to drive a complicated multidimensional process
  • Project management skills
  • Cross functional collaboration, must be a team player
  • Ability to influence people across a wide range of functions (may include cross functional colleagues with little direct organizational relation)
  • Industrious and mobile
  • Expert in Process management
  • Presentation and professional communication skills
  • Command over Marketing Research, Statistical Analysis, Developing Budgets, Financial Planning and Strategy

Minimum Qualifications:

  • MBA
  • Pharm D with MBA
  • MBBS with MBA

JOB FAMILY:Marketing-Commercial Development
DIVISION:ANI International Nutrition
LOCATION:Pakistan > Karachi : Plot No ST-2;KDA Scheme

ADDITIONAL LOCATIONS:

WORK SHIFT:Standard
TRAVEL:Yes, 10 % of the Time
MEDICAL SURVEILLANCE:Not Applicable
SIGNIFICANT WORK ACTIVITIES:Not Applicable Apply

Abbott Jobs Head of Brand Management Oct 2016

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